EMERGING DESIGNER JACQUI JAMES LAUNCHES BRIDAL OFFERING

London’s newest bridal designer JACQUI JAMES launched her inaugural bridal collection in St James’ Mayfair on Thursday 17 May 2018. The launch was held to introduce the brand to the UK market and announce the made to measure service. Established in 2012, the brand was originally created as a ready-to-wear label but later moved into bridal wear in 2016. With a focus on form and structure, the designer explores the varying concept of the classic woman through annual collections and offers a variety of silhouettes and fabrics, which are designed to inspire brides to be. The 2018 collection loosely takes inspiration from crystals and elements of the earth; more specifically the Amethyst crystal,

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